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Cync is a secured and innovative loan monitoring application software that supports both light and heavy asset-based lending (ABL), Factoring and Financial Analysis.
This existing banking & finance application needed an intuitive User Experience to stand out in a domain with aggressive competition. There was an inherent needfor something fresh and lively to bring in a sense of ease and appeal to a space associated with it.
Right from start, we knew our job was not to just create intuitive User Experiences, but a larger mandate of User Acceptance. We employed our Design thinking like “Listen First (Empathize). Think Next (Define and Ideate). Solve last (prototype). Improve Further (Test and Support).” to ensure we had all stakeholder priorities and user needs.